What is a landing page?

It is a web page specifically designed to convert visitors into potential customers or leads, usually through a single objective and a clear call to action.

A landing page isn't a complete website. It's a single, self-contained web page designed with a single purpose: to guide the visitor to take a specific action. This action, known as a conversion, can range from purchasing a product, downloading an ebook, subscribing to a newsletter, or requesting a quote. Unlike a homepage with multiple links and distractions, a landing page focuses on a single objective, eliminating any elements that could distract the user from that desired action.

It may be very simple, but functional.

Due to their minimalist design, landing pages are effective in conversions.

Essential in digital marketing campaigns

How can a landing page be the engine of growth for your business? They increase conversion rates The minimalist design and singular focus of a landing page make it a conversion engine. By eliminating distractions (navigation menus, links to other sections, etc.), the user is presented with a clear proposal and a direct call to action (CTA). This reduces friction and dramatically increases the likelihood that the visitor will complete the desired action. A HubSpot study revealed that companies that increase the number of landing pages from 10 to 15 see a 55% increase in leads.

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